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ETDs @PUC-Rio
Estatística
Título: DESIGN HYBRID LANGUAGE: A STUDY ABOUT CONTEMPORARY EXPRESSIONS
Autor: FREDERICO BRAIDA RODRIGUES DE PAULA
Colaborador(es): VERA LUCIA MOREIRA DOS SANTOS NOJIMA - Orientador
MONICA CRISTINA DE MOURA - Coorientador
Catalogação: 06/AGO/2013 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: THESIS Menção Honrosa - Prêmio Capes de Tese - Edição 2013 - CAPES
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=21841&idi=1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=21841&idi=2
[fr] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=21841&idi=3
[es] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=21841&idi=4
DOI: https://doi.org/10.17771/PUCRio.acad.21841
Resumo:
This thesis deals with design hybrid language. It is the result of a research concerning logical investigation regarding issues upon hybrid formations in the design field. In order to show the semiotics layers in products hybridization processes (in a broad sense), this work begins laying a contemporary perception to ontologically affirm that hybridism is presented in design language. The methodology regards design from its transverse relationships with language science; in this way, the research’s theoretical attributes are in its field as in semiotics and in communications. At the end of this study, as design hybrid language categories are explicitly shown, a tool for reading, analysis and hybrid products projections confirms the research hypotheses and concludes that all differentiated profusion in design hybridism is laid in the products semiotics dimensions. These products are the result of mixture and combinations which main types should be enhanced and called as: syntax hybridism, semantics hybridism and pragmatics hybridism.
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