Título: | DESIGN HYBRID LANGUAGE: A STUDY ABOUT CONTEMPORARY EXPRESSIONS | ||||||||||||
Autor: |
FREDERICO BRAIDA RODRIGUES DE PAULA |
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Colaborador(es): |
VERA LUCIA MOREIRA DOS SANTOS NOJIMA - Orientador MONICA CRISTINA DE MOURA - Coorientador |
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Catalogação: | 06/AGO/2013 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: |
THESIS
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Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=21841&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=21841&idi=2 [fr] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=21841&idi=3 [es] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=21841&idi=4 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.21841 | ||||||||||||
Resumo: | |||||||||||||
This thesis deals with design hybrid language. It is the result of a
research concerning logical investigation regarding issues upon hybrid
formations in the design field. In order to show the semiotics layers in
products hybridization processes (in a broad sense), this work begins
laying a contemporary perception to ontologically affirm that hybridism is
presented in design language. The methodology regards design from its
transverse relationships with language science; in this way, the research’s
theoretical attributes are in its field as in semiotics and in communications.
At the end of this study, as design hybrid language categories are
explicitly shown, a tool for reading, analysis and hybrid products
projections confirms the research hypotheses and concludes that all
differentiated profusion in design hybridism is laid in the products
semiotics dimensions. These products are the result of mixture and
combinations which main types should be enhanced and called as: syntax
hybridism, semantics hybridism and pragmatics hybridism.
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