This work dives into the Ethnographic universe, mapping the implications on the way Design do research. Imerging on the Ethnografic research techniques, since preparation, immersion, record and documentation, is it possible to extract the fundamental requisites that can be applied into the Design Research. The work exposes the technical needs that the immersion step from Design Thinking needs to achieve its full potential. The adaptations that ethnographic research suffers is illustrated through a example on service design that uses ethnographic techniques, with the briefing, time and workflow requirements. The work concludes with a evaluation of ethnographic process when it is used on Design field.