Título: | BUSINESS MODELS: AN ANALYSIS OF IMPLEMENTATION AT PETROBRAS INTERNATIONAL BUSINESSES DEPARTMENT | ||||||||||||||||||||||||||||||||||||
Autor: |
FABIO DE MATOS DOMINGUES |
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Colaborador(es): |
MARIA ANGELA CAMPELO DE MELO - Orientador |
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Catalogação: | 22/NOV/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=20728&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=20728&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.20728 | ||||||||||||||||||||||||||||||||||||
Resumo: | |||||||||||||||||||||||||||||||||||||
In 2009, facing the changes in the international scenario and the impacts
generated by the discovery of the Brazilian pre-salt in the previous year, a new
strategic positioning was designed for the PETROBRAS International Business
Area. This new positioning is grounded in the concepts of profitability,
integration and complementarity with the company national activities. In this
sense, to ensure a greater strategic alignment, integration and complementarity
within its activities, the International Area started the development of Business
Models for each of its axis of action. The Business Models are a tool that aims to
assist in the planning of the company and describes the way the company
operates through the definition / identification of its customers, the statement of
the value that is delivered to them, the definition of the form in which this value
is delivered and the quantification of the costs and benefits expected. The goal of
this dissertation is to show how these Business Models are being implemented
and to verify whether they are appropriate to analyze the strategies of the
company. The methodology adopted was action research, in which the author is
part of the project, and is involved both in its execution while develops
knowledge.
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