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Estatística
Título: CHARACTERISTICS OF RESILIENCE AND THE IMPLEMENTATION OF A NEW CORPORATE COMMUNICATION STRATEGY: A CASE STUDY
Autor: NELSON JORGE DE SOUZA DABUL
Colaborador(es): PATRICIA AMELIA TOMEI - Orientador
Catalogação: 21/SET/2012 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: THESIS
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=20436&idi=1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=20436&idi=2
DOI: https://doi.org/10.17771/PUCRio.acad.20436
Resumo:
In the current context, where everyday changes are faster and deeper, individuals are demanded to be ready and show ability to deal and surpass adverse situations, becoming in the process stronger and more prepared than before. This competence, called resilience, is the subject of this research, which has the objective to analyze how resilience characteristics identified on organizational leaders facilitated the implementation of a new corporate communication strategy. To study this issue a descriptive and analytical research has been done, applied to a case of a media and entertainment company that recently has passed through an evolutionary process in its corporate communication strategy. Eight in deep interviews have been conducted with leaders of the corporate communication area at the researched company. Based on these interviews, the area’s organizational resilience has been evaluated using the Hamel & Välikangas (2003) construct as a basis. The leaders’ individual resilience level has been assessed by the administration of the Resilience Scale developed by Wagnild & Young (1993, 2011), in its version translated and validated to Portuguese (Pesce et al., 2005). The main results of the research suggest, in line with the Wagnild (2011), Ojeda (1997) and Lengnick-Hall et al. (2011) references, among others, that several resilience characteristics identified on leaders of the studied area – mainly perseverance, initiative, relationship ability and flexibility – facilitated the development and implementation of the new corporate communication model by fostering an environment favorable to research, learning, creativity and experimentation. These results also demonstrate that the above mentioned environment allowed the company to successfully deal with the Cognitive, Strategic, Political and Ideological challenges stated by Hamel & Välikangas (2003), and so could be considered a resilient organization. Furthermore, based on the resilience scale administrated, leaders of the researched area showed, in their majority, a high resilience level (Wagnild, 2011).
Descrição: Arquivo:   
COVER, ACKNOWLEDGEMENTS, RESUMO, ABSTRACT, SUMMARY AND LISTS PDF    
CHAPTER 1 PDF    
CHAPTER 2 PDF    
CHAPTER 3 PDF    
CHAPTER 4 PDF    
CHAPTER 5 PDF    
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