The objective of this dissertation is to demonstrate the economic benefits of standards in selected companies from different sectors and countries, within the context of an international project carried out by ISO. This project was concluded in 2011 and aimed to develop 11 case studies in 10 countries in order to assess the economic benefits of standards in selected industrial sectors. In Brazil, the selected company was Festo Brasil and the researcher integrated the project team coordinated by ABNT, through a partnership with PUC-Rio. This research can be considered descriptive and applied and the methodology encompasses bibliographical and documental research, field research by mean of semi-structured interviews for the case of Festo Brasil; description of a multiple case study with comparative analysis of indicators and metrics. The main results can be summarized as follows: (i) a comparative framework for analyzing the results of multiple case studies at international level, and demonstration of applicability and effectiveness of the methodology based on concept of value chain through Festo Brasil s case study; (ii) functions of the respective value chains that are relevant for assessing economic benefits generated by the adoption of standards, and (iii) a set of operational indicators to be used by industrial companies to maximize the value generated by the standards adoption.