The recent transformations in the world of work brought many impacts and consequences for many professional relationships. One of these consequences can be understood as the phenomenon of work intensification, in which greater expenditure of physical energy and mental health workers are required. The greater intensity of work occurs from practices used by companies in order to achieve greater involvement and engagement of people in order that they can increase individual productivity and thus bring about better results for organizations. This study aimed to explore, analyze and understand the experience of workers who are embedded in organizations recognized by the high performance to value and use of those mechanisms which enhance the work. In addition, we sought to also examine the existence of a single common set of values present in people who work under these conditions. To this end, we conducted a qualitative study of phenomenological inspiration, using open interviews. The speech of the subjects was then analyzed and categorized according to the descriptions of the literature on intensification of work and according to the theory of individual values of Schwartz (1994).