Título: | DESIGN SERVICES: PROPOSAL OF THEORETICAL MODEL FOR COLLECTIVE BUYING SITES | |||||||
Autor: |
IRIS CAMPOS MARTINS |
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Colaborador(es): |
FERNANDA MARIA PEREIRA RAUPP - Orientador SUZANA QUINET DE ANDRADE BASTOS - Coorientador |
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Catalogação: | 29/MAI/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | |||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=19580&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=19580&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.19580 | |||||||
Resumo: | ||||||||
This dissertation has as main purpose to answer the following question: is
there an existing theoretical model for Project Services that can be applied by a
service provider of collective purchasing? For this analysis a comprehensive
review of the existing models was conducted, as well as of the research unit, the
object of this study, the Collective Purchasing Sites. Starting from a descriptive
research, this study ultimately proposes a schematic model for the project service
of a collective purchasing site, which represents the current globalized and
interconnected world through the media, via internet. As a result of the work, it is
worth noting that the project design for Collective Purchasing Sites enables to
encompass three factors that increase its chances of success. First, the service
becomes oriented to the market, in this case to the virtual consumers. Second, it
conducts feasibility studies and detailed specification that consider the
characteristics of the target audience, the consumer market, of each offer and the
competition. And, at last, the project gives much attention to the quality of service
development through the information to correct or improve its performance.
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