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ETDs @PUC-Rio
Estatística
Título: BRAZIL IN THE FASHION: NEW REPRESENTATIONS OF CONSUME AND PROMOTION OF THE BRASILIDADE
Autor: GLAUCIA CURTINAZ CENTENO DE REZENDE
Colaborador(es): EVERARDO PEREIRA GUIMARAES ROCHA - Orientador
Catalogação: 30/NOV/2010 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: THESIS
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=16602&idi=1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=16602&idi=2
DOI: https://doi.org/10.17771/PUCRio.acad.16602
Resumo:
The relationship between culture and consume is highlighted among the social representations that integrate the contemporary scene. The great majority of negotiations rooted at the field of identities pass through the involvement of the individual with the goods that constitute the material world and its meaning. Through the media and the fashion, this relationship strengths. In Brazil, as in other countries, the globalization brought an overvaluation of the roots, of the local culture and an ownership of the brazilianness feeling. The cultural diversity of the country is present in various segments of goods, attracting consumers of both the domestic and the foreign markets. Starting at the academic experience of more than a decade of discussion about the themes related to fashion and to Brazilian culture, website researches, publications and professionals of several areas, we propose a reflection about this phenomenon that raises the Brazil to the (great showcase) or to the (world laboratory). On the basis of this debate, the promotion of the Brazilian image could be related to the new rules of the market; to the recognition of our roots through new tools, like design; and to the outbreak of new practices of consume, more authorial and less committed with the actual standards.
Descrição: Arquivo:   
COVER, ACKNOWLEDGEMENTS, RESUMO, ABSTRACT, SUMMARY AND LISTS PDF    
INTRODUCTION PDF    
CHAPTER 1 PDF    
CHAPTER 2 PDF    
CHAPTER 3 PDF    
CHAPTER 4 PDF    
CHAPTER 5 PDF    
REFERENCES PDF