Título: | BRAZIL IN THE FASHION: NEW REPRESENTATIONS OF CONSUME AND PROMOTION OF THE BRASILIDADE | ||||||||||||||||||||||||||||||||||||||||
Autor: |
GLAUCIA CURTINAZ CENTENO DE REZENDE |
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Colaborador(es): |
EVERARDO PEREIRA GUIMARAES ROCHA - Orientador |
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Catalogação: | 30/NOV/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=16602&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=16602&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.16602 | ||||||||||||||||||||||||||||||||||||||||
Resumo: | |||||||||||||||||||||||||||||||||||||||||
The relationship between culture and consume is highlighted among the
social representations that integrate the contemporary scene. The great majority of
negotiations rooted at the field of identities pass through the involvement of the
individual with the goods that constitute the material world and its meaning.
Through the media and the fashion, this relationship strengths. In Brazil, as in
other countries, the globalization brought an overvaluation of the roots, of the
local culture and an ownership of the brazilianness feeling. The cultural
diversity of the country is present in various segments of goods, attracting
consumers of both the domestic and the foreign markets. Starting at the academic
experience of more than a decade of discussion about the themes related to
fashion and to Brazilian culture, website researches, publications and
professionals of several areas, we propose a reflection about this phenomenon that
raises the Brazil to the (great showcase) or to the (world laboratory). On the basis
of this debate, the promotion of the Brazilian image could be related to the new
rules of the market; to the recognition of our roots through new tools, like design;
and to the outbreak of new practices of consume, more authorial and less
committed with the actual standards.
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