Television has always had a relevant place in the Brazilian everyday life, and new possibilities of consumption may influence the way viewers relate with television content. The influence of television on the Brazilian everyday life and the spreading of mobile telephony among the lower income classes have established favorable conditions for the introduction and later adoption of portable TV for mobile phones, which was made possible by the introduction of digital TV technology in Brazil. The theory of learning by analogy was used as theoretical basis to analyze the process of absorbing this technology, which, although new from a delivery point of view, is already well known and considered by Brazilians, as we can see when we consider its large stand in popular preference. The contextualizing of the introduction conditions is thus tied to the understanding of the dimensions, characteristics and meanings obtained by TV in everyday life. The option for lower classes as an object of study stems from the fact those classes represent the larger consumption of television programs. The results of the exploratory research shows a great interest in watch TV anywhere, even outside home. This may indicate new commercial opportunities based that new form of media consumption. It also indicates that the weight of TV in everyday life may be significant towards the intention of adopting the portable TV as an alternative to TV content consumption in public places.