The technology of laser welding is beginning to be widely used by large industries of the Brazilian jewelry industry. However, due to its high value, it is only used by larger companies. The objective of this research was to examine the influence of the use of laser welding to promote innovation in design, or check the contribution of technology to the creation and production of jewelry. Through a literature search, where we analyze the jewel design using the concept of innovation, and an action research - methodology that provided the researcher s participation in consultations to businesses, check if access to laser technology can promote innovation in design of jewelry, here understood as differences in configuration, high quality and / or reducing the duration of the production process.