One of the main aspects of contemporary Brazilian society is the major production and proliferation of images, speeches and narratives about the periphery and its culture. The mass communication media presents itself as the most legitimate reality advisers of the periphery to the social imaginary. But we can raise the following questions: how the media represents the culture of the periphery? Is there a kind of glamour or is there a demonization of the elements of the slum? Which images are beyond the media cliches? This research aims to analyze the pictures and speeches of the media on the “carioca” funk. We highlight the stereotypes imaging of local cinema involving the funk movement against crime, drug dealing, violence, sex and irresponsibility on precocious youth.