Social responsibility in relations between designers and artisans: a sustainable way? has as its chief objective to investigate whether projects selfstyled as social responsibility between designers and artisans may make it possible to generate income and preserve the social and cultural traditions of the artisans involved. The analysis focuses examples of alliances between companies or representatives of companies helping groups of artisans or communities to adjust to the market and doing so explicitly with a social aim and not just outsourcing. We are interested in cases where the company uses market-specific expertise for social ends and thus enables and/or promotes these groups or communities. From this research it was possible to verify issues related to the relationships between designers/stylists and artisans that directly influence the development of handicrafts and their consistent permanence in specific markets, such as the fashion market.