ETDs @PUC-Rio
| Título: | ANALYSIS OF THE COMPETITIVE STRATEGIES OF THE BRAZILIAN COFFEE INDUSTRY, BASED ON PORTER`S TYPOLOGY | ||||||||||||||||||||||||||||||||||||
| Autor: |
DANIELA VIEIRA CANCELLA |
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| Colaborador(es): |
JORGE FERREIRA DA SILVA - Orientador |
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| Catalogação: | 22/MAI/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=8348&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=8348&idi=2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.8348 | ||||||||||||||||||||||||||||||||||||
| Resumo: | |||||||||||||||||||||||||||||||||||||
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The aim of this work was the study of the Brazilian coffee
industry,
concerning its competitive and strategic positioning
before and after the market
deregulation, and the performances analysis achieved in
the search of a
competitive advantage at the present scenery. Using the
data of the form answered
by a specialist in this market and also consultations of
secondary data, we
obtained a result for the analysis of the strategic
behavior and performance of the
companies, using as a basis Porter`s typology, for the
creation of strategic groups,
using as a sample 22 companies members of ABIC, Associação
Brasileira da
Indústria do Café. The results achieved show that the
companies are still adapting
themselves to the new scenery and looking for a strategic
positioning and suggest
that the companies with better performance are those which
look for competitive
advantage, through the differentiation and costs
reduction. These results show yet
that the companies which look for a focused strategy,
according to Porter`s
typology, were not yet identified in this new scenery of
market deregulation.
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