This research takes as object of study the subculture BDSM – Bondage, Discipline, Domination, Submission and Sadomasochism and his conception of love. At the center of this subculture are sexual games that eroticize power and which are commonly called of dominance and submission games. Through a virtual ethnography, it is realized the existence of a model of love with very specific contours – love BDSM. From the definition of some of the nuances of this native category, this investigation tried to talk to certain elements of romantic love and confluent love, characterized by Anthony Giddens, in order to reflect on possible approaches and tensions involved in loving type. As contemporary manifestation, the love BDSM dialogue with other forms of love and the relations of gender in the surrounding society.