Título: | THE INTERNATIONAL STRATEGIC ALLIANCE FORMATION PROCESSO IN THE BRAZILIAN AERONAUTICAL MAINTENANCE MARKET: A CASE STUDY | ||||||||||||
Autor: |
CAIO CARVALHO DE OLIVEIRA |
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Colaborador(es): |
ANGELA MARIA CAVALCANTI DA ROCHA - Orientador |
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Catalogação: | 05/ABR/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=52014&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=52014&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.52014 | ||||||||||||
Resumo: | |||||||||||||
This research attempted to analyse the formation process of international
strategic alliances in the Brazilian aeronautical maintenance market through the
study of an alliance formed between the companies Comaf Indústria Aeronáutica
(Brazil) and Limco Airepair (USA). The chosen research methodology was that of
the case study with a qualitative emphasis, that allowed for an in depth study of
the entire alliance formation process as well as of its characteristics. As a structure
for the study, the model for analysis of strategic alliance formation processes,
developed by Bruno and Vasconcelos (1996) was used and, based on it, all data
was analysed divided into five categories: strategic definition, choice of partner,
project negotiation/definition, implementation/execution and closing. The study
showed that the involved companies, even if involuntarily, followed the model s
phases very closely and, consequently, had success in the alliance s formation
process and initial periods of execution. Both the Brazilian and the American
companies where able to reach their initial strategic objectives through the
formation of the strategic alliance. Finally, conclusions are presented about the
conducted research and propositions are made that can be adopted both by the
studied companies, but also by others, so that the strategic alliance formation
process can become more efficient and with a greater chance of success.
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