In the current highly competitive market, one of the major challenges faced by the logistics chain is to reduce costs and enhance efficiency by delivering the right product, in the right place and at the right time. Such competitiveness, in conjunction with the globalized economy, allows for the development of new technologies that today are the focus of investments on the part of companies, so as to ensure efficiency of the logistics chain processes. In this scenario, the RFID identification technology arises as an example of an emerging technology used in steering projects and in some larger-scale applications in the logistics chain of big-sized companies. This work presents a case study encompassing the deployment of the RFID technology at Souza Cruz in its logistics operations for merchandising material.