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ETDs @PUC-Rio
Estatística
Título: A STORY TO TELL, MANY FOLLOWERS TO INSPIRE: A CASE STUDY
Autor: VINICIUS FREIRE NETO
Colaborador(es): PATRICIA AMELIA TOMEI - Orientador
Catalogação: 12/MAI/2017 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: THESIS
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=29946&idi=1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=29946&idi=2
DOI: https://doi.org/10.17771/PUCRio.acad.29946
Resumo:
The present work s purpose is to analyze the application of storytelling by leaders and to comprehend the role of this tool in the dissemination and internalization of organizational values. A case study of a private company in the maritime, port terminals and logistics industries has been done considering a detailed study regarding storytelling, organizational culture and leadership. The qualitative research had collected secondary data regarding the company s history and primary data from semi-structured interviews with fifteen leaders chosen for convenience and accessibility. We identify that all interviewed leaders use storytelling - to a greater or lesser extent - however, most of them do it so in an unconscious or structured way. The interviews have showed that the reasons mentioned for using storytelling are behavioral and practices change, internalization of organizational values and team motivation, and that the stories used are mostly based on facts, like their own stories, their superior s stories or other resources (inspirational videos and photographs). It was also found that: (1) business managers tell stories about the company itself while corporate managers tell personal stories or past experiences and (2) even in an organization with vast selection of stories itself, many of the leaders do not know them or use them in their narratives. Finally, this work ends its purpose with a recommendation for the company that was to train the main agents of change, the leaders, about the tool of storytelling and its best ways of application.
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