[en] BEAUTY IN A BOTTLE: A MULTIMODAL APPROACH TO THE CONSTRUCTION OF MEANING

[pt] ELISABETH LANA DE FREITAS CASTRO

[en] MULTIMODALITY

[en] COMMERCIAL

[en] CRITICAL DISCOURSE ANALYSIS

[en] SYSTEMIC FUNCTIONAL LINGUISTICS

[en] INTERTEXTUALITY

[en] On the basis that visual images are not only part of everyday life but also means of communication and interaction, this paper intends to develop a brief study founded on a sample of a multimodal text - a video advertisement - that combines both verbal and non-verbal systems of symbols. The genre chosen for this case study is an advertisement film that is initially intended to be analyzed under the perspective of Systemic Functional Linguistics and Critical Discourse Analysis in a multifunctional approach to language as a system of meaning. Power and ideology are also briefly discussed in this paper, as well as the intertextuality between the ad analyzed and other well-known artistic expressions.

MARCIA LOBIANCO VICENTE AMORIM

2017-02-14

[pt] TEXTO

application/pdf

INGLÊS

https://www.maxwell.vrac.puc-rio.br/colecao.php?strSecao=resultado&nrSeq=29139@2

https://doi.org/10.17771/PUCRio.acad.29139