Marketing Plan is a document that analyzes the whole company under the optics of marketing and through this optics it detaches forces, weaknesses, threats and opportunities for then tracing strategies and objectives. This present work traces a Marketing Plan for the release of an independent band, through the perception of phonographic industry specialists and through the analysis of the national phonographic´s market data, and studies the case of the band Seu Cuca. The band faces several difficulties to expand its public and must take decisions to work its career through an independent way, and needs to develop a marketing plan, establishing penetration or growth strategies to expand the band´s target public. This study identifies possible marketing strategies of that could be used by the band, and alternatives of promotion and distribution for independent artists.