This study investigated the relationship between the consumption of football and team fandom departing from the theoretical perspective of the extended self. A cross-country study, it examines the similarities and differences between Brazilian football fans and French football fans regarding (i) the antecedents of team fandom, (ii) the affective, cognitive, and behavioral components of team fandom; and (iii) the extent to which fans incorporate the football team to their selves. The methodology consisted of applying an online survey to Brazilian and French football fans – individuals that consume football and have a team of their preference. The scales used to measure the constructs were identified in the literature and previously developed and validated in other studies. Data were collected using self-administered questionnaires on the internet. Participants were recruited by email or social networks with a link to the questionnaire. The test of the research hypotheses used structural equation modeling. Given the long-term relationship between the football fan and the team plus the advance of the internet, which increases the interaction and personalized football consumer experience, it is crucial to understand more about the individual. The study contributes to increase our knowledge about the football consumer and the psychological mechanisms behind fandom.