Editorials published by major newspapers project more than facts. Rather, they have the power to transform and, many times, even to manipulate readers. Inspired by common knowledge of such nature, this research aims to investigate the psycho-pragmatic facts that could explain it academically. It adopts the framework of Cognitive Linguistics, mainly Fauconnier s (1994;1997) Mental Spaces Model, as well as Discourse Analysis (Brown and Yule, 1983). To accomplish its aims, it analyzed a corpus of 20 editorials published in major Brazilian newspapers in the light of principles such as blending, figure-ground, and perspectivization and focused on subordinate clauses. Results indicate that nominal subordinate clauses are highly frequent in the genre and that they constitute a space where beliefs blend with reality as if they were one and the same. Although they function as ground syntactically, perceptually they are figure. Therefore, the research succeeded in demonstrating academically some possible psycho-pragmatic roots for the power of editorials. Programs that educate prospective journalists may benefit from its results.