Concerns with the exhaustion of natural resources, combined with growing legal restrictions on waste disposal, has drawn attention to business models based on the reutilization of items, in comparison with the disposal-based models. In closed-loop supply chains, the management of returnable items remains as a major challenge for its leaders, due to the significant investments made on these populations, contrasting with the relatively low attention given to the development of management practices in this area. The individual control of returnable items with the use of the radio frequency identification (RFID) technology emerges as a possible solution for these challenges. The objectives of this research are to evaluate the current maturity level of the RFID technology, identify critical success factors through the analysis of related case studies, and propose an integrated approach for the liquefied petroleum gas (LPG) distribution industry in Brazil. Having reached a satisfactory maturity level, with integrated solutions available in the marketplace, the main challenges of such applications move towards organizational issues, as change management, similar to the implementation of more mature technologies, such as enterprise resource planning systems.