This thesis deals with the rheology of waxy crude oils. A protocol based on the relevant literature is developed to guarantee well defined shear and thermal histories to waxy crude oil samples to be submitted to rheological measurements. With this protocol, a fair complete rheological characterization of a Brazilian waxy crude oil is performed. Four rheometric experiments, namely steady-state flow, constant shear rate, constant shear stress, and dynamic-stress-amplitude sweep are carried out. Important rheological properties, such as, viscosity, yield stress, and storage and loss moduli are measured with di↵erent techniques in a wide range of conditions and a comparison between the techniques is presented. The yielding as well as the history effects and the e↵ects of isothermal holding time on the microstructure and rheology of a Brazilian waxy crude oil are investigated. Interesting phenomena are observed, including bifurcation of shear rate, dependence of the yield stress with thermal and shear histories, and independence of the steady-state results with the post-cooling initial condition of the experiment. At last, opportunities for further developments are highlighted.