The culture of consumption is one of the names given to the complex and powerful structure situated in as many societies as those which has been involved in any way by the global capitalist system. In those societies consumption is made the central character. Such culture embraces the industrial production system, in its exponential multiplication of objects; mechanisms of persuasion that through the advance of technology and medias explore imagination dimensions and affect society; and the relationship between products, consumer and all society. Due to the number of factors involving culture of consumption the consumption phenomenon that was previously studied only by managers and marketing researchers but has become an object opened to the other areas of knowledge including theology. The German-American theologian and philosopher Paul Tillich (1886-1965) is known for constructing a theology that aims overcome the gap between religion and culture. In his opinion every culture form has a religious deepness from which it can and must be theologically approached. On this ground Tillich has analyzed political, social and economic contexts from theological point of view. Along these efforts he has developed many important concepts that extrapolate their specific contexts to become fruitful to the analyses of other culture situations. Therefore, the present work aims to show from a Tillichian perspective a fundamental critique to the culture of consumption as well as to its specific involvement with the concepts of human being, world, time and eschaton.