The auto shop and mechanics store Auto Center 101, founded in 1984, has already faced different moments since its inauguration. Currently, it faces the challenge of remaining active in an extremely and increasingly competitive market. Especially after the introduction of new technologies and use of social medias, operating as a possible threat to the business. The global crisis that began in 2020 due to the new Coronavírus (COVID-19) and the socioeconomic impacts, as collateral damage, becomes a new watershed for sectors and organizations, forcing each company to reflect on changes or even rethink their business model. Interviews with members of the organization; customers; target audience and sector specialists, with the analysis of market changes, sought to understand the new consumption habits and their post-pandemic forecasts. The study had as the main objective, the development of marketing strategies that expand the current network of customers and develop the perception of value by the consumer. Allowing the company to have a breath to withstand the external pressures and return to organic growth. The proposed strategies are in accordance with the organization s limitations, with a high potential to modify the relationship with its customers and target audience, especially if applied together and in an integrated manner.