This study investigates the efficiency of the Advanced Oxidation Process electro-Fenton (EF) in the wastewater treatment from pulp and paper industry, previously treated biologically. A factorial design of three factors and two levels was used, varying initial pH (4 and 6), H2O2:COD ratio (1:1 and 2:1mole/mole) and current density (j) (4 and 10mA/cm2). Experiments were made in a 1L reactor in batch mode with SAE 1010 steel electrodes, in 60min reaction time. The conventional Fenton process was also evaluated and control tests were carried out with direct oxidation by H2O2, Electrocoagulation and Zero-valent Fenton, with 20min. As for the EF process, it was observed that a 40min reaction time was enough to stabilize the colour and removal of the lignin compounds, and 20 minutes to remove dissolved organic carbon (COD) in the processes with higher j and 40min, in those with lower j. The best configuration for the EF process was initial pH 4, H2O2:COD ratio 1:1mole/mole and lower j (4mA/cm2), leading to 82 percent COD, 99 percent lignin compounds and 99 percent colour removal, with energy consumption of 1.0kWh/m3. Comparing the evaluated processes, all at the central point of the factorial design matrix, it was observed greater efficiency of the EF in the colour and lignin compounds removal and lower efficiency in COD removal in relation to the conventional Fenton, nevertheless, with greater efficiency in its best overall condition. It was concluded that the EF-process is efficient as a polishing step of this wastewater treatment to remove the remaining organic compounds and true color from the biological process and that the parameter of greatest influence in the EF-process is the current density.