The rational planning and obtention of new luminescent compounds with specific applications can be considered an important challenge in organic synthesis. Benzothiadiazole (BTD) derivatives with extended (Pi) conjugation have been widely synthesized and applied in different aspects of light technology. In general, in the structure of these derivatives, electron donor groups (D) are bound to the BTD ring, which has electron acceptor character (A). To date, BTD derivatives in which the donor moiety is an aryloxy group have not been described. In the present work a synthetic route for aryloxy-substituted BTD derivatives has been developed. The compounds are highly luminescent in solution (Quantum fluorescence yield up to 74 percent) and display suitable band gaps for application as emitting layers in OLEDs. The development/optimization of the compounds was divided into two parts. In the first part, the reaction conditions were optimized and the best architecture of the compounds was evaluated: aryloxy-BTD-acceptor or aryloxy-BTD-donor. A compound with aryloxy-BTD-donor design displayed more intense emission, thus, a green OLED device was constructed using it as a emitting layer, as a proof of concept. In the second part of the work, a more comprehensive structural optimization was performed, and eight novel derivatives were synthesized and characterized. By means of this new optimization, the lead compound 4-(4- methoxyphenoxy)-7-o-tolylbenzo[c][1,2,5]thiadiazole was obtained, which showed an emission maximum at 471 nm (blue), band gap of 3,2 eV, aggregation emissioninduced and 83 percent of photoluminescence quantum yield in the solid state. This new leader compound will be explored as emissive layer in novel OLED devices.