In the broader context of historical organizational studies and studies about the relationship between business, government, and society, the research aimed to investigate, in the light of the Critical Discourse Analysis, what discursive-linguistic strategies the Folha de São Paulo newspaper used to ideologically position itself before, during and after the March 1964 coup d état. To this end, the theoretical framework was constructed based on the discussion about the relations between the Press, Government, and Military Dictatorship and on the concepts of Ideology and Power. Regarding the methodological procedures, for the construction of the corpus of the research the following documents were collected: (a) The special issue of the newspaper called 64- Brazil continues (44 pages); and (b) the daily editorials from January to June 1964 (out of a total of 112 commentaries). Also, were used for the analysis of the documents both the theoretical-methodological contribution of the threedimensional model of Norman Fairclough (2016) and the strategy analysis model of ideological symbolic constructions of J.B. Thompson (2011). As a result, it was possible to identify three stages in the discursive trajectory of the Folha de São Paulo newspaper in relation to the 1964 civil-military coup: (1) a moment of significant contribution to the destabilization of President João Goulart s government (marked by January, February and March editorials); (2) a moment of alignment with the military coup (marked by the Special Book and the April editorials); and (3) a moment of support for the subsequent Castelo Branco government, with reservations (marked by May and June editorials).