A recent change in the national Brazilian oil company price policy introduced a new market reality as the imposed artificial prices scheme used in order to control inflation was abandoned. Currently, refined products prices in the national territory are matched to the international commodities market, allowing the entry of new competitors to meet national demands. According to this scenario issues relating to infrastructure and a new set of prices to be adopted by the Brazilian domestic market aiming for increased competitiveness on the national market on a long-lasting and sustainable basis begin to appear. Optimization models are used to support the downstream supply chain planning decisionmaking and to ensure the best use of available production resources. Customers and suppliers have different objectives and costs, and it is necessary to integrate models which allow supply chain groups to dialogue among themselves, where the company s result are affected according to their production decisions and market share. The experiment described here consists of the building of a network modelling for the Brazilian fuel distribution chain starting from two optimization tools already available, one of them using GIS. Thus, this modelling brings an effective application to the company, as it assists in the quantification of its results in a competition scenario in which it is inserted, considering the singularities of the Brazilian market and industry.