The current Brazilian economic development is associated with the stimulus to consumerism, which favors the waste and rapid disposal of products. This consumption trend is driven by the technological innovation of products, defined as a growth strategy established by companies. As a result, this system contributes to the intense generation of Urban Solid Waste (USW) and the exploitation of natural resources, which become increasingly scarce, generating clear environmental impacts. These impacts are manifested by the spread of waste in the environment, especially plastic waste. Thus, the study aims to discuss the current market for plastics besides the impacts associated with the consumption of plastic packaging in Brazil. In addition, the National Solid Waste Policy from 2010 (NSWP/2010) is examined, which establishes the actions of reduction, reuse and recycling of products, with a focus on appropriate socio-environmental practices. The NSWP / 2010 describes in its art. 6th: (...) the recognition of reusable and recyclable solid waste as an economic good and of social value, generator of work and income and promoter of citizenship (Brazil, 2010). It establishes a means of the operationalization of compliance with the guiding principles process, as the use of Sector Agreements as a legal means to comply with the polluter-pays principle, relying on the participation of cooperatives of recyclable material collectors as part of the process of recycling. Therefore, through a conceptual review of plastic materials from renewable sources, the idea is to propose less aggressive alternatives, regarding the consumption of plastic packaging in Brazil, considering more sustainable ways in the use of plastic products.