Several factors are essential in judging the attractions of your mating partners. These encompassing physical factors, psychological traits, social status and demonstration of resources/wealth. Men who possess resources are considered more attractive by women who prefer long-term relationships. Recent research showing conspicuous consumption may play an important role as a criterion of attractiveness. On the other hand, conspicuous consumption seems to increase the attractiveness of men to women interested in short-term relationships. Thus, the first chapter consists of a literature review of resources as signs of attractiveness in long-term relationships. The second method is an analysis of the results of four experiments that attempt to corroborate an influence of conspicuous consumption as a criterion of attractiveness of women interested in short-term relationships. Considering the scarcity of studies with non-heterosexual participants, the second objective of this study was to verify if conspicuous consumption would influence the attractiveness of non-heterosexual individuals in short-term relationships. The results did not showed influence of conspicuous consumption on attractiveness, regardless of sexual orientation. Surprisingly, some results suggested that women found individuals more attractive in the condition without conspicuous consumption. This may have occurred due to sample bias. Most participants had a high educational level, which may be associated with higher preference for long-term relationships. The object used as conspicuous consumption (popular car and luxury car) may still not be of special interest to the sample with a high degree of schooling.