It is important to identify the agents that take advantage of the ancillary services for system operation in the nowadays electricity market. The actual economic design requires that the costs of investment, operation and maintenance of the necessary equipment should be properly allocated between these agents. Among the ancillary services, the reactive power support for voltage regulation is quite important. It is presented a method that identifies the buses that take advantage of the reactive power equipment and allocates the costs between each one of them. The power system reliability is taken into account. The analysis considers possible contingencies and their respective probability of occurrence. The computer program NH2, developed by CEPEL, is the main tool for the development of this work. The method is based on the Lagrangian multipliers of an optimal power flow problem (OPF) associated to corrective measures necessary to deal with voltage violations. Two different objective functions are used: minimum load shedding and minimum reactive power injection. The Lagrangian multipliers define the responsibility of each bus when system voltage violations occur. For the purpose of illustration, the method is applied on the 24 bus IEEE Reliability Test System and on Área Rio system. Results are compared with those produced by other existing method that defines cost allocation factors measuring the benefit due the reactive support. This comparison, benefit x responsibility, and the theory used by both methods, show that the proposed method identifies more appropriately the buses and the corresponding factors to allocate the costs.