The concession of power distribution companies with the National Electric Energy Agency - ANEEL establishes that energy distributors are required to invest a percentage of their annual Net Operating Revenue (NOR) in Energy Efficiency Programs (EEP) and Research and Development (P and D), according to some basic parameters set by the Agency. This program focuses on raising society s awareness over the importance of actions to combat the irresponsible consumption of electricity, in addition to the economic feasibility and to stimulate the development of equipment, processes and more effective end use energy. After the regulation of Law 12.212 / 2010, the profile of the beneficiary was changed to only customers that are registered in the Social Tariff for Electric Power, based in the Single Registry for Social Programmes of the Federal Government. In line with the best management practices applied to various sectors of the world economy, Logistics assumes the responsibility of managing several processes related to the Program of Efficient use of Energy. This master thesis seeks to inform the reader about the main actions of a project of the Program for low-income population, which relying on several steps: selection of the beneficiaries after evaluation of a questionnaire, the geographical distribution of the beneficiaries, and a description of a practical example of substituting old refrigerators. In order to improve the present and similar future processes, the real impacts caused by the operational efficiency of logistics action, are evaluated.