The electricity consumption behaviour in the Brazilian industry has been extensively investigated over the past years due to its economic, social and environmental importance. Specifically, the electricity consumption of the subsectors of Brazilian industry have great importance for the Brazilian energy system. In this context, the long-term projections of energy consumption of a country or region are highly relevant information to decision-making of organs and entities operating in the energy sector. The deterministic bottom-up approach has been used for the long-term forecast in several areas of research. In this paper, we propose a methodology that combines the bottom-up approach with hierarchical linear models for long-term forecasting considering energy efficiency scenarios. In addition, Bayesian inference was used to estimate the parameters of the model, allowing the uncertainty incorporation in these forecasts. The results using the electricity consumption data from subsectors of the Brazilian industry showed that the proposed methodology is able to capture the trajectory of their electricity consumption, in particular of the pulp and paper, and of non-ferrous metals and other metallurgical subsectors. For example, the 95 percent credibility intervals constructed from the stochastic model contemplate the actual values observed in the years 2015 and 2016.