This thesis consists of three essays which have in common the role of demand shocks in the evaluation of stocks risk. The first essay evaluates whether stocks that present abnormal high volume have a greater return in the following weeks, which is not necessarily linked to higher risk, as previously reported in financial literature. Contrary to previous results, the essay shows that systematic risk may partially explain the greater return of the portfolio formed with stocks that present abnormally high volume. However, it also shows that the correlation with market return is not sufficient to explain the greater return of the high volume portfolio. The second essay evaluates whether cumulative returns affect the response of volatility to return shocks. The result was affirmative, and attributed to behavioral bias, that attenuates the impact f positive shocks, when cumulative and current return are positive, and amplifies the impact of negative shocks, when cumulative and current return are negative. The essay also provides empirical evidence supporting this explanation. The third essay, motivated by recent literature that shows the relevance of skewness of returns distribution to risk evaluation, aims the identification of skewness determinants. Besides explanatory variables identified by previous literature, the essay shows that capital gain and a variable proposed as proxy for the frequency of information incorporation into prices affect the skewness of stocks returns distribution, with statistical significance and conjectured signs.