An experimental approach has been used to study the sweep efficiency of viscoplastic fluid in a Hele-Shaw cell, which represents a porous medium with constant porosity. The analysis is based on a lower viscosity fluid pushing a more viscous through a geometry, which manifests the instability of Saffman-Taylor, that result in an unstable interface with successive divisions known as viscous fingers. The occurrence of instability is considered an undesirable condition, and in the petroleum oil industry, it becomes of interest in the reservoir oil invasion and heavy oil displacement in reservoirs. Despite being widely studied, most studies focus on the displacement of Newtonian liquids by air, leaving the field of study of non-Newtonian fluids without being evaluated where none of viscosities of the fluids involved can be considered negligible. Using equipment that ensures a constant flow rate of injection three different aqueous concentrations of carbopol were tested in two different configurations: carbopol as the displacing fluid and vice-versa. Using digital image processing, the shape interface was evaluated according to their standard deviation, average velocity and efficiency sweep during the displacement. Determined dimensionless parameters was evaluated in function of the experimental geometry, dynamic and rheological factors of the fluids in order to get benchmark that allow separating interfaces zones that tend to 100 per cent or plugs and the zone where the viscous fingers reveal themselves. It was found that the viscosity ratio and modified critical capillary govern the displacement.