The objective of the present research is to analyze the magazine O Tico-Tico in order to identify its female content. Its time frame, from 1905 to 1921, covers the launch of magazine and the ending of Seção para meninas, a section to promote housewifely formation. O Tico-Tico is the first brazilian illustrated children s magazine and the first of all to publish comic books dedicated to this specific audience. It was engaged in the project of consolidation and legitimation of a new social and cultural republican order. For this reason, its intellectual’s founders – Cardoso Júnior, Luis Bartolomeu de Souza e Silva, Manoel Bomfim e Renato de Castro - advocated that children`s magazine should promote standards of behaviors. In agreement with conservative thoughts, O Tico-Tico justified that boys and girls, although equally children, had different social roles. The girls should be early prepared form marriage and motherhood. The boys had the role to lead the nation. The methodology used was the document analysis of over 800 copies from O Tico-Tico, whose digitized collection belongs to Hemeroteca Digital Brasileira of Fundação Biblioteca Nacional.