This study has the purpose of analyzing the Plan Rio Without Poverty-PRSM, for coping the State Government of poverty in Rio de Janeiro, in order to know their characteristics, as well as the process of implementation and management. It is proposed, from this scenario, the weave reflections on their potential contribution to the reduction of poverty in the state. The methodological theoretical path explores the dialectical relationship between poverty and the strategies implemented in Brazil for your coping, after the Constitution of 1988, especially with the establishment of social assistance policy. The light of the theoretical framework, the research examines the concepts of poverty - monetary, need and deprivation of capabilities - as well as its measurement and relation to social protection and State Social Welfare. In sequence, drew a profile of policies in Brazil for coping poverty, addressing: Cash Transfer Programs, Zero Hunger, Family Grant Program and Plan Brazil Without Poverty - considered here as PRMS the background. From this picture, the study explores the Rio Plan Without Poverty and strategies: the Best Income Program, the Best Young Income Program, the Economic Opportunity Management and Social and Family Strengthening Monitoring and ITS. The analysis of the strategies reveals that the Plan has the potential to contribute to poverty reduction in the State of Rio de Janeiro and from this prémisse plotted the main potentialities of the Plan, among which stand out the scope of the strategy, the use of the concept of income presumed and the fact that the action be aligned with the platform of the Federal Government: the Bolsa Família Program and the Single Registry - in what may be called the new social federalism. These developments also allow us to conclude that in addition to the Plan has potential challenges that need to be achieved, among which are extremely important advancement of all strategies, integration and the intersectoral approach between government, the private sector and society, and harmonization of benefits and services, thereby making families and people can access basic rights, thus developing their skills and potential and meeting their needs. The study therefore considers that the fight against poverty can not be just one share of social assistance policy but of public policy, so that in fact if you have prospects for its reduction.