This paper aimed to discuss the characteristics of the specialty coffee cluster from the mountainous region of the state of Espírito Santo, the adoption of the model of exporting as business strategy and the dynamics of knowledge dissemination intra-cluster. Accordingly, the main theoretical concepts of industrial clusters, diffusion and adoption of innovations within cluster and internationalization of firms of a same industry are presented in chapter two. This research was characterized as exploratory and descriptive. Also, it was a qualitative research, as the analysis of a case study was performed. Primary and secondary data were used for the research, and to obtain primary data, semistructured interviews were conducted. With the information collected, it was possible to identify characteristics that classify the production system studied according to some models presented. Recommendations were assigned as new strategic actions which could have a positive impact on performance of incumbent firms.Finally, suggestions for future work were presented.