This paper is presented in seven chapters. The introduction presents the theory of psychological reactance with examples in general. In chapter 2, there are the four elements concepts and theoretical categories used as basis of this analysis divided according the examples presented in the chapter before. Actually, these examples were divided according criteria defined by the author. In chapter 3, the theory of psychological reactance is presented again, however, as methodology. In chapter 4, the results of the present work are presented by means of qualitative analysis. People next to the author were interviewed. These people described their experiences as consumers when they felt their freedom of choice threaten by an enterprise such as a salesperson or a contract, for example. In this way, the aim is show the examples using the categories presented before, including transcription of some narratives to help to answer to the questionings of this paper. Lastly, chapter 5 ends the study with the conclusions and notes about future stages of the research. Thereafter, chapters 6 and 7 present bibliographic references and annexes, respectively.