This study aims to evaluate the purchase intent of consumers when it comes to a car that runs on electricity. The survey allows us to see what factors can influence a positive or negative attitude for the purchase of an electric car, trying to understand the relationship between choice and ecological aspect of the product. For the problem to be contextualized, a search was conducted initially on books, Web sites and academic publications. A field research was made in the form of survey to aim a data collecting for analysis, where all the answers were grouped by frequency. To identify the importance of factors in consumer perceptions, it was used a scale and assigned a score according to the answers. The results allowed naming the main advantages and disadvantages of the electric car in addition to consumer perception of its reception.