Brazil occupied the third place in ranking world-wide of cosmetics at 2001, and for its attractive taxes of growth, many organizations have started to integrate its suppliment chain, characterizing this environment as of high competitiveness. However, the raw materials used in the manufacture process were very little differentiable, what means low prices. The objective of this work was identify a way to suppliers increase the perceived value of its product. For this reason, it was elaborated a method, that consisted in the confection of a questionnaire based in scientific essays, that was sent to the raw material purchasers to check their perceptions and relevance about the attributes that could add value to the commoditties, finally it concluded that the price was important, however, there was chances and gaps for the differentiation, like investments at processes, credit, punctuality, availability, delivery service, and size of batches.