This research investigates the Design domain especially on information visualization (InfoVis) production to digital media through journalism, focusing on images’ visual rhetoric. Concerned with the advent of new media - that brought the viability of dynamic data onto visual representations – this study wants to contribute to an initial global debate (and particularly in Brazil) in view of the contemporary technologic scenario characterized by multimediality and growing popularity of new interactive and portable computational devices. For that, it does a theoretical study on information society; it presents the transition between old and new media, as well as the impact on journalism and, in consequence, on information visualization production by new media; and also, investigates the image field and information comprehension through visual rhetoric. Within this theoretical frame, the dissertation proposes a conscious and organized use of visual rhetoric for designers, with a taxonomy based on earlier researches. Finally, based on this proposal, this study analyses some usage cases, classifying information visualization produced by some brazilian and international media companies.