The objective of this study is to analyze the program Fantástico, from Globo TV, and its relations with the current movement of media convergence experienced by the mass and digital media. For it, we contextualize the program´s inception, its nearly 40 years of existence and the kind of tendency to convergence that is inscribed in its history. The hypothesis is that the processes of media convergence would be the beginner of a cultural change that brings impacts to the identities and habits of consumption in a world increasingly influenced by digital technologies. This movement has brought changes in the production of broadcast television content. Fantástico was a pioneer in Brazilian television to offer an interactive environment and promotion of new channels of communication with the viewer. Recent accounts of the program interact with the online universe and multiple platforms that expand the possibilities to boost consumption. These formats indicate transformations – both material and subjective – in the relationship of the citizens with the media and modern lifestyles, offering clues to understand the codes of our own culture.