Aspects that influence and/ or represent the conditions to realize knowledge exchange, learning and development of the intellectual capital within the organizations constitute a topic of utmost importance to the survival of enterprises at any segment or industry. Recent surveys suggest the adequacy of the tradeoff to which individual entrepreneurs submit when they take the decision of becoming part of a franchising system. The franchisees accept to pass on part of their profits to a franchisor, in the format of fees and royalties in exchange to access knowledge restricted to the members of the network. The critical factors, able to influence the transference of organizational knowledge, refer to formal and informal mechanisms that build up favorable conditions to exchanges within the organization (or among organizations of a network). The present study investigates the perception of the members of a Brazilian franchising chain, knowledge intensive, regarding the factors they consider to be critical to promote the transference of knowledge within this network. To reach this objective we developed a case study. In a qualitative research we made use of personal interviews in depth – carried out from December 2010 to May 2011 with 15 (fifteen) franchisees – and percentage data observed from a questionnaire – sent by email to all franchisees of that network. Some factors became then evident regarding the perception of Brazilian franchisees regarding critical factors for knowledge transference within a network: a group of structural essential factors and a group of critical incremental factors were distinguished. This study presents evidences that, for Brazilian franchisees, social linkages are determining factors when it comes to transferring knowledge within a network.