This work represents a study on the production and operations management, in order to plan the production of a set of independent items in a short-term horizon of a retail company of the electronics industry, by minimizing costs. As a necessity of understanding between sales and production the study is focused on optimizing production of lamps of the company Energia, which supplies to mostly the market for television and film producers. For planning, it is necessary to know the historical series of product demands of the items in recent past periods. However, the only available data – the product sales data -were handled in prediction Forecast Pro software to simulate the demand sales of the items for the short-term planning horizon. Then, the mathematical modeling of disaggregate production planning problem - the MPS model for finished items - was built, from interviews with managers of different sectors of the studied company. Finally, the optimization software AIMMS 3.10, capable of solving complex problems, was used to find the optimal production plan. The obtained results for short-term planning are the quantities of items to be produced and to be stocked in each period, as well as the decision to produce or not in each period. These results were used as the basis to analyze new scenarios, generating sufficient information to assist decision makers of the company, as for example, expand the productive resources.