The chain of work present in the creation, development and transmission of hypermedia content includes several actors, environments and equipment, from the content creator, passing by the application developer all the way to the operator of the transmission service. Each of these actors is immersed in different work environments and has specific roles in the creation and editing of content being delivered to the final user. Nowadays, even final users are demanding tools that can enrich their content. A single authoring tool cannot meet these requirements and different actors. Currently, there are authoring tools focused on satisfying a small subset of these actors. But even this small part is not fully satisfied, since these tools were built, most of the times, based only on functional requirements. This work discusses the importance of non-functional aspects in the development of new hypermedia authoring tools. This dissertation proposes an architecture that enables tools to meet the specific requirements of each actor in the process of creating hypermedia content. This architecture relies on extensibility, adaptability, performance and scalability. In order to test the proposal of this work we have developed an authoring tool for applications NCL (Nested Context Language) that is based on the proposed architecture. NCL was chosen because it is the standard language for the declarative system (Ginga-NCL) part of the Terrestrial Digital TV of Brazil ISDB-TB and ITU-T IPTV services. NCL allows the authoring of hypermedia documents in a simple and expressive form.