The objective of this paper is to assess values and attributes related to the job choice of a sample of representatives of generation Y, business administration students at a university in Rio de Janeiro. This generation has distinct and peculiar characteristics when compared to those of previous generations, which means organizations need to deal with the challenges of handling the co-existence of several generations in the same work environment, as well as retain them and get them to commit themselves to these organizations. The nature of the methodology adopted was quantitative, through the use of a closed questionnaire based on Shalom H. Schwartz’s methodology. The existing literature on generational differences, generation Y, commitment, job choice and values was used as the background for the interpretation of the data obtained. The data gathered were interpreted with base on the existing literature on generational differences, generation Y, commitment, job choice and values. This study maps out the values and aspirations of this generation, and it aims at contributing to a better understanding of the aspirations and values of this new work force. The main results of this research suggest that some of the characteristics of the representatives of generation Y addressed by literature have been confirmed for the sample researched. Nevertheless, there are discrepancies as regards other characteristics, which reinforces the relevance to conduct research in order to deepen knowledge on this generation on the matter.