The adoption of the franchise model as a strategy to expand business and achieve results, to extend the gains in scale, and ensure coverage and market penetration, constitutes an important source of competitive advantage. Likewise, the choice of proper logistic models according to the strategies and characteristics of each business has been instrumental in generating consistent and lasting results in various market segments. Still, one can observe that some business segments did not realize how the evolution of logistics concepts and practices can be great allies of the companies, adding value to products or services, not only to ensure increased profitability and survival, but mainly make them competitive and enable sustainable growth. This study is a survey and analysis of logistics flows in a network of franchised stores of womenswear. Initially it will be presented an overview of the franchise system, using concepts and practices. In the case study will be presented the dynamic through discussion of concepts, business rules, processes, and specific, aiming at giving an overview of the business environment for women s fashion footwear and handbags. Soon after, we analyze the concepts and logistics practices used, aiming to present a diagnosis of problems. From this analysis and study of key concepts and practical logistical considerations will be developed on opportunities for improvement through the proposition of a logistic model based on outsourcing operations to a logistics operator, aimed at improving the level of service to the stores and reducing operating costs involved in transporting products.