Over the past few years the Web (World Wide Web) users have been presenting a significant change on their behavior, becoming, beside consumers, multimedia content producers. On the other hand, the Brazilian Digital TV content production, more especially the interactive applications written in NCL (Nested Context Language) are still made by professionals allocated in TV broadcasters and content producers companies. Considering the new Web users profile and the fact that NCL is a hypermedia programming language whose scope is not restricted to Digital TV application the opportunity to popularize the use of NCL arises as a new way to specify multimedia content also in the Web. Moreover, once NCL is recommend by ITU-T as reference to IPTV service, is reasonable to realize a new platform to deploy such services on the Web. Motivated by this new scenario this work proposes the adaptation of Ginga-NCL declarative middleware, which is the software layer in charge to execute of the NCL application, to the Web environment. The proposed adaptation aim to offer the content presentation control, live editing support and synchronization among media objects from both domains (Web and Interactive TV). In short, the presented work discusses how a Web page can be benefit by the internal player API and other features offered by the middleware Ginga. In addition is also proposed a new platform support for the middleware in order to facilitate adaptation process.